Local SEO My 10 Step Process

The small business world need to include Local SEO all aspects of business marketing; especially online marketing.

Due to the fact that most people go online to search for local products or services, businesses have to do everything in their power to get in front of them if they want to capture some of that business.

One of the most effective ways is to use local SEO to make sure their business comes up high in the search engine results when consumers are looking for what they have to offer. Local SEO (search engine optimization) is the process of preparing your website and other web properties to get more targeted exposure. However, many business owners often become confused about what they should be focusing on when it comes to local SEO. Here is a 10 step process to make sure you are on the right track with local SEO and gaining more local leads and customers for your business:

Local SEO Step 1: Claim Your Business on Local Directories and Review Sites

You’ve probably heard of Google+ Local (formerly Google Places), Bing Local, Yahoo Local, Yelp, Merchant Circle, and other local business listing websites. Claiming your business listing on these platforms is the first step for simple Local SEO to give more local visibility. These sites allow your business to come up when local consumers are specifically looking for your type of product or service. Not only that, but your customers can leave feedback about your business on these sites.

Local SEO Step 2: Ask Your Customers for Reviews

The more reviews you have, the more credible your company is in the eyes of potential customers. Many consumers today go online to find local products and services. Good customer reviews simply help businesses gain the competitive advantage.

Local SEO Step 3: Use the Same Business Name, Address, and Phone Number

Whether it’s your website or your local directory listing pages, make sure your business name, address, and phone number are the exact same on all of them. This helps the search engines verify your business is who you say you are, which helps rank your pages higher in the search engines.

Local SEO Step 4: Use a Local Phone Number on Your Website

Your business name, phone number, and address should be posted on every page of your website in order to help the search engines verify your geographic location. Don’t use a toll free number.

Local SEO Step 5:  Get Links from Local Sources

Connecting with other local businesses in your industry can help your search engine rankings over time. You can trade links with other relevant local businesses, which will give your site more juice.

Local SEO Step 6: Add Fresh, Unique Content to Your Site Consistently

The search engines love websites that have fresh, unique contend added on a consistent basis. This is an indication that the business is still relevant and booming. One way of publishing content to your website is by adding a blog to it. Here, you can post industry news, announcements about your business, helpful tips related to your industry, or anything else that your local target audience would find valuable.

Local SEO Step 7: Include Keywords in Your Website Page Titles

This is crucial to local SEO even though many businesses forget to include page titles all together. Every page on your website can be indexed by the search engines, so be sure to include a title for every page; include some of the popular keywords in the title along with your city name for the best results.

Local SEO Step 8: Make Sure You Use the Right Keywords

Optimizing your site with keywords works great, unless you’re using the wrong keywords. A lot of businesses “guess” which keywords may be getting the most searches. Unfortunately, they’re usually wrong. The best way to choose keywords is by using a keyword tool to see exactly which keywords consumers are typing into the search engines when looking for your type of business.

Local SEO Step 9: Use Your Location in the Optimization Process

A lot of businesses only focus on keywords and ignore their location when performing Local SEO. However, if your goal is to attract local consumers in your city, you definitely should include geographic terms in your optimization process. This will let the search engines know exactly where you are so they can accurately match you with consumers who are in your area.

Local SEO Step 10: Keep Branding Tight

Believe it or not, some businesses out there operate under different variations of their name. Choose one name for your business and use this name on all of your web properties. This will make your local SEO efforts much more effective in the long-run. Local SEO can seem like a foreign language unless you have experience. However, it’s really a simple concept once you understand all of the important components and how they work together.

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