THIS COURSE PRODUCES TANGIBLE AND MEASURABLE IMPROVEMENTS IN SEACH RESULTS AND TRAFFICWe show you how to select the topic and how to establish a persona. We show you how to find and share stories and engage with people socially who are having conversations about the topic with us. This we call SOCIAL ENGAGEMENT. In the course we’ll be creating and posting short stories/articles to our blog/news on the website and also creating and posting longer, shareable content on the blog/news. The purpose of the training and the number one reason why we’re doing all this social media activity is to build an audience because that’s an important asset that you can use in so many ways especially in link building. We’ll also be driving some traffic and attracting some links just by the virtue of the fact that we’re participating in conversations and creating content. We’re also trying to leverage and recycle that traffic, creating a virtuous cycle where people who find us through social channels, follow us again and find us again and again through social channels and they tell two friends and so on and so on. This will produce real natural links. It also will produce a lot of strong social signals. No one knows exactly what search engines are measuring, but we do know that if we are producing strong signals in the main social channel, they can’t help but notice the strength of our brand and of our audience. This has a direct positive effect on our organic search engine rankings driving us up the search engine rankings for selected relevant keywords.
Our most popular and most successful course is based on CONTENT CURATION.