10 tips for Blog Posts

Blog Posts are a strong marketing tool that is often overlooked by many business owners who need a stronger connection with consumers. This could be due to the fact that they think blog posts won’t add any value to their business, but this couldn’t be further from the truth.

Content is king when it comes to online marketing. Therefore, the more content you have available in your blog posts on the web, the better.  The search engines love fresh, unique Blog posts content and they reward it by making sure it gets the attention it deserves in the rankings.

Furthermore, your customers and potential customers would find immense value in consistent blog posts content from your business. Not only does it show that you’re alive and kicking in your market, but it also shows them that you are the authority. Consumers are very picky about the companies they choose to do business with. Blog Posts allows you to build credibility with your local consumers. By reading your blog posts, they will build a stronger, trusting relationship with you; resulting in more sales.

Here are 10 tips to make sure you are on the right track with your business blog posts:

1. Choose self hosted Blog Posts 

Some business owners choose to go with a hosted blog vs. a self-hosted blog. While both types of blogs can work, it is strongly recommended that you use self-hosted blog posts as a business owner. This way, you have more control of the look and feel as well as more options when it comes to posting and managing your blog posts.

2. Use Relevant Keywords in Your Blog Posts

When searching for local products and services online, people type specific keyword phrases into the search engines. By including some of these keyword terms in your blog posts, you are optimizing them so they show up higher in the results when these terms are entered. In other words, this will help draw in your target audience.

3. Incorporate Geographical SEO in Your Blog Posts 

Try to include your city’s name in your blog post headlines whenever possible. This is another way to optimize them to catch local consumers in your city when they are actively searching for your type of product or service online.

4.  Keep Your Blog Posts Short and Sweet

People today love high-quality content, but they do not want to read lengthy, drawn out content while surfing the web. Keep your posts “on topic” and get all of your important points across quickly.

5. Use Bullet Points in Longer Blog Posts 

If you do have blog posts that are a little bit lengthy break them up by using bullet points. Not only will this make your posts look more attractive, but they will be a lot easier to follow and read.

6. Proof-read Your Blog Posts Before Posting

First impressions are everything when it comes to generating new customers. Therefore, it is crucial that you proofread your blog posts before you poste them.

7. Use Images in Your Blog Posts

People are just naturally attracted to images. When it comes to website content, most people are drawn to content that has visually appealing images. Therefore, be sure to add images to your blog posts to to break up the content.

8. Remain Consistent with Your Posting Schedule

Once you start to post content on your blog, don’t stop. Also, don’t wait months at a time in between blog posts. Instead, come up with a consistent schedule to post interesting content that your target audience wants to know about.

9. Make a List of Blog Post Ideas Ahead of Time

One thing that prevents business owners from keeping their blogs alive is that they run out of ideas – or run out of time to create the content. To avoid this, set aside some time to write down at least 20 ideas for blog posts. Do this every so often so you always have fresh ideas.

10. Provide Value on Your Blog

Keep your blog posts entertaining, informative, and engaging for your target audience; this will keep them coming back for more. When trying to decide what you will write about on your blog, first stop to think about what your target audience would like to read about. Then create your blog posts content around them. Consumers love to keep up with their favourite businesses online, which is evident by what the consumer-business relationships on social media sites such as Facebook, Twitter, and Google Plus. Therefore, adding a blog to your business marketing funnel is yet one more powerful marketing tool that can potentially give your company more online visibility, more leads, and more sales.

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