10 Pinterest Tips for Business

Now there’s a new social platform gaining a lot of attention from business marketers all over the world; Pinterest. Although Pinterestmay be the new kid on the block in terms of social media, it is quickly becoming one of the most popular social media platforms there is.  In fact, recent studies have shown that Pinterest is the fastest growing social media platform to ever exist. Yes, even faster than Facebook when you compare the age of the two. Pinterest is different than the other social media platforms due to the fact that it is focused primarily around posting high quality photos. So, at first glance you may be a bit overwhelmed and unsure of what to do with this hot, new online marketing tool. How do you use it to its full advantage when it comes to attracting more customers to your business?

Here are some tips to help get your business on those Pinterest boards:

1. Link Your Pinterest Boards to Other Social Media

When you first create your Pinterest account, be sure to link it to your Facebook and Twitter pages as well. This helps to integrate all your social media efforts and allows you to reach an even wider audience.  At the moment, Pinterest only allows you to link to personal Facebook pages so if you have a personal Facebook page, link it there. But you can link directly to your business’s Twitter page with no problem.

2. Only Use High-Quality Photos

Pinterest is about sparking the imagination and inspiring people through photos. This cannot be done with a picture that you took on your smart phone. Take the time to take nice photographs of your products and then post them in Pinterest on your boards. Also, never post a photo in Pinterest that is not yours unless you have their full permission from the owner and are willing to give them full credit for the photo.

3. Create Numerous Boards

You can create as many Pinterest boards as you would like and it is a great idea to do so. For example, if you are a retail flower shop, you can create different boards for different types of flowers. For instance, you can create Pinterest boards based on the colors of the flowers, seasonal flowers, or different occasions for the best results on Pinterest.

4. Always Add a Description of the Photo

Keep these short but also keep them keyword-rich. People are searching for ideas and inspirations on Pinterest, so adding keywords to your descriptions helps to draw in those people who are looking for the type of information you have to offer.

5. Include Your Business Website Link on Your Photos

After you upload a photo to Pinterest add a description to it, and there will be an option to add a website or URL for the image. Always put your website link there and when someone clicks on the picture, it will take them to your site. This is a great way to attract new customers on auto-pilot!

6. Become Active on Pinterest

One nice thing about Pinterest is that it encourages people to be active. Take the time to look at other people’s boards that may inspire you on a personal or business level. If you find a photograph that you really like, ’re-pin’ it. Over 80% of activity on Pinterest is repining.  This is a great way to get reach other people.

7. Include Location in Pins

A great Pinterest tip for business owners is to always include your city name in your pins. This helps people in your local area find you as well as help with overall SEO rankings. Something like “Beautiful Rose Bouquet from our London Store” is simple, yet descriptive enough.

8. Pin Regularly in Pinterest

Studies have shown that weekends tend to be the best time to use Pinterest and more people tend to ‘re-pin’ on Saturday mornings than any other time. If you are closed on the weekends, consider posting pins on Friday before you leave.

9. Search for People to Follow

Take a little time and look for people who may be interested in your products and services and follow them. Follow people who are in a similar field or other businesses in your niche. Pinterest seems to have a culture of follow you back.

10. Fill Out Your Profile Completely

As with all social media platforms, make sure that you fill out your Pinterest profile in its entirety.  Never leave fields blank and make sure that the box to hide your profile from search engines is NOT checked. Although it could take some getting used to, Pinterest is yet another great tool to add to your arsenal of online marketing methods. There is no such thing as “too much” online exposure. So in order to connect with consumers, you should utilize any methods that can help you do just that.

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